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These range from simple discovery tools to elaborate social media marketing suites. Most of us immediately think about Coke Influencer Marketing and Pepsi, but there are many more brands as well. Customers can also win by finding a great new product they enjoy.

Influencers have a strong following on social media, and they can help you increase your brand’s visibility. When an influencer shares your content or promotes your product, their followers are more likely to pay attention and engage with your brand. From Lee’s daily posts and stories highlighting each day’s adventures with the RV, the campaign resulted in a total reach of nearly 16,000, with more than 47,000 unique impressions. The campaign had an engagement level of 1,131, and followers on the Winnebago AE social media accounts increased by 428, 300 percent more than a similar influencer trip in 2020. Let your community of content creators help you convert traffic by leveraging promo codes to track conversion events. Create and assign promo codes in the platform and we will take care of all attribution, performance reporting, and crediting payouts to your influencer partners.

Actionable advice for your digital / content / influencer / social media marketing.

Beauty brands do well on Instagram, while video gaming finds more success on Twitch. Provide influencers with a link in the promotion to create a direct pathway to your store or product page and streamline the process. Run content from different influencers separately, so they don’t have to share the spotlight. The good thing about this type of content is that it doesn’t require formal payment. The COVID-19 pandemic fueled significant growth in https://www.wave-accounting.net/.

Enter the Micro influencer — they’re more affordable, and in some cases, may be open to working with you on an ongoing basis. Wiped out $1.3 billion of Snapchat’s market value with a single tweet earlier last year, her influence — and that of her whole family — is certainly not to be underestimated. Here’s how the #PlayWithPringles TikTok campaign generated billions of views and millions of pieces of user generated content.

The Ultimate Guide to Influencer Marketing

For all of these options, the influencer is expected to follow guidelines and comply with applicable laws. This is because you need to protect your brand’s reputation and legal interests. Aspire has a team of in-house experts to help you develop, manage and scale your campaigns for any strategy.